top of page


By continuing to browse our site, you consent to us for placing cookies on your computer (unless you have chosen to disable them via your browser). This Privacy Policy explains how Phee-B, collect, store, and use your personal data when you browse and use the 'Website, and when you provide us with your personal data. Please read this Privacy Policy carefully. By accessing, browsing, or otherwise using the Website you confirm that you have read, understood, and agreed to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not use the Website. We respect your right to privacy and are committed to maintaining it.



Information that you have provided to us including but not limited to when you:

  • Purchase products through the Website, over the phone, through store kiosks and/or store till points. Submit rate and reviews.

  • Use Proud Pataka applications on Facebook or other social media applications.

  • Enter competitions, prize draws or promotions which we are promoting.

  • Sign up for marketing/newsletters including email and SMS

  • Use our customer services web-chat facility.

  • Information you provide our partners and when you report a problem with the website.

  • Information you provide to us when applying through the Website for registration, subscribing to any of our services, or requesting further services.

  • If you contact us for any reason, we may keep a record of that correspondence.

  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

  • The information we collect using cookies stored on your device.

  • Your IP addresses.

  • Details of your visits to the website including, but not limited to, traffic data, location data, and other communication data and the resources, advertisements, and linked sites that you access.

  • The information provided to us by other companies who have attained your permission to share information about you.


  • Your name, age, date of birth, and sex.

  • Billing and delivery postal addresses

  • Phone and fax numbers

  • Email addresses

  • Usernames and passwords

  • Payment card details

  • Browsing and shopping activities

  • Your customer queries

We, or third-party data processors who act on our behalf, may use the personal data you provide us in the following manner:

  • To provide you with the requested goods and/or services including but not limited to processing and fulfilling your order and administering promotions such as competitions and prize draws.

  • To monitor and improve the services and the Website.

  • To manage your marketing preferences.

  • To contact you if there is a query regarding your order.

  • In the event that you purchase goods on the Phee-B website, you may be sent an email requesting whether you would like to review your product.

  • To verify your identity.

  • In certain circumstances in order to process your order and to verify your identity, we may call your provided telephone number, which you may have provided to perform security checks and to request that you verify certain information.

  • Market research purposes.

  • To enable us to comply with any legal or regulatory requirements.

  • In the detection and prevention of fraud or other crimes.

  • To assist with any of your customer queries.

  • For research, analysis, risk management, legal, accounting, administrative, testing, monitoring, and our business operations.

  • To provide an e-receipt for a store purchase.



  • All credit/debit cardholders are subject to validation checks and authorization by the card issuer and we may share your personal information with such third parties as it is necessary to enable us to do such checks.

  • The third parties, which may include credit reference agencies, may keep a record of the information provided.

  • To administer your account and to disclose your details to our third-party service providers for the purpose of processing and fulfillment of your order.

  • We may pass your personal data to other companies to support our business operations, and or audit purposes.

  • We may disclose your personal data where it is necessary to comply with any applicable law or an order of a governmental or law enforcement body.

  • We may pass on non-personal aggregated information about sales and website usage to reputable organizations for research or analysis purposes only.

  • We may pass your information to third parties in order to fulfill and/or dispatch your orders.

  • The third-party provider may send marketing material within the parcel or by post after fulfillment of your order.

  • We may disclose your information to any successors of our business for them to use for the purposes set out in this Privacy Policy, and/or as part of any business or asset sale carried out.



We process your payment card details in order to complete the purchase that you made through the Website, mobile applications, and the kiosk, and may in certain instances disclose your personal data to the third-party credit reference agencies to perform credit checks against you.



We have partnered with various trusted third-party companies to provide goods and services to you. Such goods and services can be accessed through links on the Website to the third-party company's microsite. A microsite is a website that is owned and operated by a third-party company but is Phee-B branded. Please note that these microsites may be governed by their own terms and conditions and privacy policies.



You may opt-out from any email marketing by using the unsubscribe links at the bottom of the marketing emails. You may opt-out from any SMS marketing by using the suppression codes located on the marketing text messages.



Phishing is a method used by fraudsters to deceive someone into giving sensitive information. Most of the time phishing will take the form of emails, which purport to be from well-known companies and ask recipients to send their private information.

This information is then used for identity theft and fraud. Phee-B will only ask you to send personal details by email if it is responding to a query you have sent online and these details are needed to answer your query properly. In this case, there will be a unique reference number in the Phee-B email to you, which refers to your original query. Phee-B will ever ask you to send any personal details by email unless you have contacted Phee-B first. If you have not contacted Phee-B, please ignore any email claiming to be from Us which asks for personal details and let us know about it.If we ever require your personal information other than when you have already contacted Proud Pataka with a query, for security reasons we will ask you to give us a call.



You have the following rights:

  • The right to ask what personal data we hold about you at any time.

  • The right to ask us to update and correct any out of date or incorrect personal data that we hold about you free of charge.

  • The right to opt-out of any marketing communications that we may send you.

payment methods
bottom of page